Small business, do you build your website to attract visitors or buyers?
In a way, Internet marketing for small and medium businesses these days looks more like aarms race than as a friendly competition. Even in industries where people do not pay much attention to online strategies – such as pet stores or bakeries, for example: search engine optimization, social networks and other issues are rapidly gaining ground. It seems that everyone is fighting as fast as they can to swallow as much web traffic as possible.
But is it necessarily the best approach for your company?
It could be, but only if you keep your focus where it matters. You see, all the attention that is paid to the search of the visitors of the web page of your company, it is worth remembering that they are only valuable to you if they become clients … and vice versa. Too many web pages, pay per click ads, and social media profiles are designed to attract clicks instead of real buyers. That does not help you or the people who visit your pages, or not always.
The most efficient websites – and those that remain profitable, are those that speak of a very specific type of potential client. People who buy from your company or web do so because you offer something unique, be it your location, product selection, shipping policies, and so on. Never so caught up in the search for visitors that you forget what you really need, and why you should buy from you.
If you want to get buyers, real customers and start building a stronger future for your company, contact us today . We can help you break the obstacles that hold back most businesses.